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Play it again, Sam : How journalists cashed in on Youtube's favourite koala

Hess, Kristy and Waller, Lisa 2009, Play it again, Sam : How journalists cashed in on Youtube's favourite koala, Australian journalism review, vol. 31, no. 2, pp. 75-84.

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Title Play it again, Sam : How journalists cashed in on Youtube's favourite koala
Author(s) Hess, Kristy
Waller, Lisa
Journal name Australian journalism review
Volume number 31
Issue number 2
Start page 75
End page 84
Total pages 10
Publisher Journalism Education Association
Place of publication St. Lucia, Qld.
Publication date 2009-12
ISSN 0810-2686
Summary The world was captivated when footage of a badly burnt koala drinking water from a Victorian firefighter's bottle was uploaded to You Tube in February 2009. When the story of "Sam the Koala" was adopted by the mainstream media, recombinant themes were used to construct her story - from heroism and patriotism to villain vs victim and romance. While scholars have examined the changing role of the journalist in a converged world and the rise of "soft" news, this paper focuses on the way journalists create disjointed narratives around You Tube footage to extend a story s lifespan. We call these new narrative forms "fractured fairy tale news" to describe this emerging phenomenon of convergence culture. Further, we suggest that news media exploit the YouTube community for their own commercial gain and conclude that the fractured fairy tale style is a poor vehicle for the future of news.
Language eng
Field of Research 190301 Journalism Studies
Socio Economic Objective 950204 The Media
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2009, Journalism Education Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023640

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