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Social networking, social harassment and social policy

Bednall, David, Hirst, Alan, Ashwin, Marie, Icoz, Orhan, Hulten, Bertil and Bednall, Timothy 2009, Social networking, social harassment and social policy, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic., pp. 1-8.

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Title Social networking, social harassment and social policy
Author(s) Bednall, David
Hirst, Alan
Ashwin, Marie
Icoz, Orhan
Hulten, Bertil
Bednall, Timothy
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Victoria
Conference dates 30 November - 2 December 2009
Title of proceedings ANZMAC 2009 : Sustainable management and marketing conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 8
Total pages 8
Publisher Monash University
Place of publication Melbourne, Vic.
Summary This paper reports on the misuse of social networking sites (SNS). It was based on a study of 226 students in UK, Sweden, Turkey and France and a panel survey of 1068 Australian adults. Although only a minority of people experienced social harassment and abuse, the distressing nature of the bad experiences suggested that social marketing was needed on several fronts -self-regulation, regulation, education and personal responsibility - in order to minimise these behaviours.
ISBN 1863081585
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023655

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