Social networking, social harassment and social policy
Bednall, David, Hirst, Alan, Ashwin, Marie, Icoz, Orhan, Hulten, Bertil and Bednall, Timothy 2009, Social networking, social harassment and social policy, in ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic., pp. 1-8.
Australian and New Zealand Marketing Academy Conference
Place of publication
This paper reports on the misuse of social networking sites (SNS). It was based on a study of 226 students in UK, Sweden, Turkey and France and a panel survey of 1068 Australian adults. Although only a minority of people experienced social harassment and abuse, the distressing nature of the bad experiences suggested that social marketing was needed on several fronts -self-regulation, regulation, education and personal responsibility - in order to minimise these behaviours.
Field of Research
150502 Marketing Communications
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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