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The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?

Hirst, Alan, Bednall, David, Ashwin, Marie and Icoz, Orhan 2009, The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?, in ICBME 2009 : Proceedings of the 5th International Conference on Business, Management and Economics, Yasar University, Izmir, Turkey.

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Title The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?
Author(s) Hirst, Alan
Bednall, David
Ashwin, Marie
Icoz, Orhan
Conference name International Conference on Business, Management and Economics (5th : 2009 : Izmir, Turkey)
Conference location Izmir, Turkey
Conference dates 22-24 October 2009
Title of proceedings ICBME 2009 : Proceedings of the 5th International Conference on Business, Management and Economics
Editor(s) [Unknown]
Publication date 2009
Conference series International Conference on Business, Management and Economics
Publisher Yasar University
Place of publication Izmir, Turkey
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, Yasar University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023656

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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