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Customer relationship management in banks with special reference to Bangladesh

Wise, Victoria and Ali, Muhammad 2009, Customer relationship management in banks with special reference to Bangladesh, in AIBSW 2009 : Proceedings of the 2009 Academy of International Business (AIB) US Southwest Chapter Annual Conference, Academy of International Business, Southwest Chapter, East Lansing, Mich., pp. 45-57.

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Title Customer relationship management in banks with special reference to Bangladesh
Author(s) Wise, Victoria
Ali, Muhammad
Conference name Academy of International Business, Southwest Chapter. Conference (2009 : Oklahoma City, Okla.)
Conference location Oklahoma City, Okla.
Conference dates 25 - 28 February 2009
Title of proceedings AIBSW 2009 : Proceedings of the 2009 Academy of International Business (AIB) US Southwest Chapter Annual Conference
Editor(s) Islam, Anisul M.
Khoja, Faiza
Publication date 2009
Conference series Academy of International Business, Southwest Chapter Conference
Start page 45
End page 57
Publisher Academy of International Business, Southwest Chapter
Place of publication East Lansing, Mich.
Summary Customer-banker relational behavior is dynamic and fast-changing and better interpersonal relationships tend to be characterized by their quality. Banks in Bangladesh are functioning increasingly under the competitive pressures originating from the banking system from non-banking institutions as well as from the domestic and international capital markets. In order to expand banking business, as well as sustain it in the long run, it has now become essential for banks to focus on developing long-term relationships with their customers. One facet of the efficient management of banks is the matching of customers' needs and banking products. Banks, when creating new products, should take into consideration their customers' needs informed by market research programs. In this paper we examine whether banking products in Bangladesh address customers' needs.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150303 Corporate Governance and Stakeholder Engagement
Socio Economic Objective 910402 Management
HERDC Research category E1.1 Full written paper - refereed
HERDC collection year 2009
Copyright notice ©2009, Academy of International Business
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023884

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