Salience effects on brand recall

Vieceli, Julian 2009, Salience effects on brand recall, Deakin business review, vol. 2, no. 1, pp. 42-51.

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Title Salience effects on brand recall
Author(s) Vieceli, Julian
Journal name Deakin business review
Volume number 2
Issue number 1
Start page 42
End page 51
Publisher Deakin University
Place of publication Geelong, Vic.
Publication date 2009-06
ISSN 1835-0615
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2009, Deakin University
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Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Wed, 24 Feb 2010, 13:58:50 EST by Gloria Stevenson

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