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Public relations theory

Mackey, Steve 2009, Public relations theory. In Johnston, Jane and Zawawi, Clara (ed), Public relations : theory and practice, Allen & Unwin, Crows Nest, N.S.W., pp.47-77.

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Title Public relations theory
Author(s) Mackey, Steve
Title of book Public relations : theory and practice
Editor(s) Johnston, Jane
Zawawi, Clara
Publication date 2009
Chapter number 3
Total chapters 16
Start page 47
End page 77
Total pages 31
Publisher Allen & Unwin
Place of Publication Crows Nest, N.S.W.
Notes ln this chapter
Introduction
The approach of this chapter
Public relations as propaganda
Symmetrical / excellence theory
Situational theory:The concept of 'publics'
Systems theory
Structuration and structural functionalism
Persuasion and media effects theories
Process communication theories
Cultural theory approaches
Rhetorical theory
Critical theories of Jürgen Habermas
Stakeholder theory
Relationship management theory
Conclusion
ISBN 9781741756272
Edition 3rd
Language eng
Field of Research 160503 Communications and Media Policy
HERDC Research category B1 Book chapter
Copyright notice ©2009, Jane Johnston and Clara Zawawi
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023908

Document type: Book Chapter
Collection: School of Communication and Creative Arts
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