Evaluating artistic work : balancing competing perspectives

Harrison, Paul 2009, Evaluating artistic work : balancing competing perspectives, Consumption markets and culture, vol. 12, no. 3, pp. 265-274.

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Title Evaluating artistic work : balancing competing perspectives
Author(s) Harrison, Paul
Journal name Consumption markets and culture
Volume number 12
Issue number 3
Start page 265
End page 274
Publisher Routledge
Place of publication Abingdon, England
Publication date 2009-09
ISSN 1025-3866
1477-223X
Keyword(s) art evaluation
corporatism
instrumental rationalism
Summary The artist is frequently uncertain, when he or she begins to create a work, how the completed work will look or sound. However, the corporate business model, which is premised on a rational and instrumental worldview, suggests that in a market environment, art should be evaluated objectively, based on clearly stated and measurable objectives - often prior to that work being commenced. This paper explores the difficulties that art has in fitting into a corporatist worldview. First, the paper examines the historical materialization of the corporate model, and how it has infiltrated non-profit arts. Second, the paper investigates the likely reasons as to why instrumental rationality and managerialism have been embraced so enthusiastically by bureaucrats, arts marketers and funders. And third, the paper suggests a research approach by which artists, managers and audiences can evaluate art within a framework that is sympathetic to the art and the artist.
Language eng
Field of Research 150505 Marketing Research Methodology
Socio Economic Objective 950199 Arts and Leisure not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2009, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023909

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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