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Tactical transparency : how leaders can leverage social media to maximise value and build their brand / Shel Holtz and John C. Havens

Mackey, Steve 2009, Tactical transparency : how leaders can leverage social media to maximise value and build their brand / Shel Holtz and John C. Havens, The public relations institute of Australia : newsletter, pp. 1-1.

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Title Tactical transparency : how leaders can leverage social media to maximise value and build their brand / Shel Holtz and John C. Havens
Alternative title Book review : Tactical transparency : how leaders can leverage social media to maximise value and build their brand
Author(s) Mackey, Steve
Journal name The public relations institute of Australia : newsletter
Start page 1
End page 1
Publisher Medialaunch
Place of publication Melbourne, Vic.
Publication date 2009
Notes Found under section : Book Reviews
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category C4 Letter or note
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023937

Document type: Journal Article
Collection: School of Communication and Creative Arts
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