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Sophistic 3.0 and the end of media relations

Mackey, Steve 2009, Sophistic 3.0 and the end of media relations, in ICA 2009 : Journalism in the 21st century : between globalization and national identity : Proceedings of the 2009 International Communication Association conference, University of Melbourne, Melbourne, Vic., pp. 1-34.

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Title Sophistic 3.0 and the end of media relations
Author(s) Mackey, Steve
Conference name International Communication Association. Conference (2009 : Melbourne, Victoria)
Conference location Melbourne, Vic.
Conference dates 16 - 17 July, 2009
Title of proceedings ICA 2009 : Journalism in the 21st century : between globalization and national identity : Proceedings of the 2009 International Communication Association conference
Publication date 2009
Start page 1
End page 34
Publisher University of Melbourne
Place of publication Melbourne, Vic.
Summary This paper looks at Web 2.0 as a new form of discursive art which may be changing human subjectivity - which may be producing new kinds of people. It casts the Web 2.0 era as the 'Third Sophistic' in comparison to the two other sophistics: (1) the period from the Ancient Greek Enlightenment when grammar, rhetoric and dialectic were invented by the original pre-Socratic sophists up until the times of Plato, Aristotle, and Isocrates; and (2) the Second Sophistic in the early centuries of the Common Era when 'epideictic,' that is subtle, artistic rhetoric was perfected. These sophistics marked alterations in the possibilities for human cultural expression and conception. Are we experiencing a 'Sophistic 3.0'? If so what are the likely consequences for contemporary discourse and its media?
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023938

Document type: Conference Paper
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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