Corporate social responsibility : corporate reputation, business performance and public liability

Taghian, Mehdi and D'Souza, Clare 2009, Corporate social responsibility : corporate reputation, business performance and public liability, in Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference, California State University, Long Beach, Calif., pp. 309-319.

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Title Corporate social responsibility : corporate reputation, business performance and public liability
Author(s) Taghian, Mehdi
D'Souza, Clare
Conference name Macromarketing Society Conference (34th : 2009 : Kristiansand, Norway)
Conference location Kristiansand, Norway
Conference dates 4-7 June, 2009
Title of proceedings Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference
Editor(s) Witkowski, Terrence H.
Publication date 2009
Conference series Macromarketing Society Conference
Start page 309
End page 319
Total pages 11
Publisher California State University
Place of publication Long Beach, Calif.
Summary Corporate Social Responsibility (CSR) may be viewed as a business strategy rather than a philanthropic concept. The increasing use of CSR as a corporate core strategy, in reaction to consumers‘ growing sentiments, can influence aggregate consumption and consumers‘ quality of life. As such, CSR would be of interest to the policy makers and may become subject to corporate governance and control mechanism. CSR is largely unregulated. Reliance on corporations‘ self-restraint and voluntary initiatives is inadequate to protect the society and avoid the disadvantages that may emerge from the potential deceptive practices in using a CSR strategy. This study investigates the evidence of economic benefits as incentives to corporations for using CSR. CSR is measured in terms of the firm‘s relationships with primary stakeholders. A model is constructed to identify the primary stakeholders and to estimate the association between CSR, corporate reputation and business performance. Policy implications of CSR are discussed.
ISBN 0979544092
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023952

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