The influence of supermarket store attributes on perceived customer satisfaction : an East Asian study

McDonald, Gael M. 1991, The influence of supermarket store attributes on perceived customer satisfaction : an East Asian study, The international review of retail distribution and consumer research, vol. 1, no. 3, pp. 315-327.

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Title The influence of supermarket store attributes on perceived customer satisfaction : an East Asian study
Author(s) McDonald, Gael M.
Journal name The international review of retail distribution and consumer research
Volume number 1
Issue number 3
Start page 315
End page 327
Publisher Routledge
Place of publication Abingdon, England
Publication date 1991-04
ISSN 0959-3969
1466-4402
Keyword(s) supermarkets
consumer satisfaction
Summary Despite the proliferation of theoretical developments in the area of western consumer behaviour, to date the likelihood of Asian variants to existing consumer behavioural models has not been explored in any detail. Based on prior research in the field of retail attribute testing this empirical study investigates the influence of supermarket store attributes on Chinese (Macau) customer satisfaction moderated by the biographical factors of age and income. The results indicate that the store attributes of distance and speed of check out were significant for age, and that delivery, service and price reductions were significant by income. Total independent variable rankings indicated store location, price and product variety were perceived by Chinese respondents as being the most important store attributes influencing satisfaction.
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2001, Routledge
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024074

Document type: Journal Article
Collection: Faculty of Business and Law
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