The brand naming enigma in the Asia Pacific context

McDonald, Gael M. and Roberts, C. J. 1990, The brand naming enigma in the Asia Pacific context, Asia Pacific journal of marketing and logistics, vol. 2, no. 1, pp. 6-19, doi: 10.1108/eb010210.

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Title The brand naming enigma in the Asia Pacific context
Author(s) McDonald, Gael M.
Roberts, C. J.
Journal name Asia Pacific journal of marketing and logistics
Volume number 2
Issue number 1
Start page 6
End page 19
Publisher Emerald
Place of publication Bingley, England
Publication date 1990
ISSN 1355-5855
Language eng
DOI 10.1108/eb010210
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2007, Emerald Backfiles
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Document type: Journal Article
Collection: Faculty of Business and Law
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