What you have always wanted to know about marketing strategy ... but were too confused to ask

McDonald, Gael and Roberts, Christopher 1992, What you have always wanted to know about marketing strategy ... but were too confused to ask, Management decision, vol. 30, no. 7, pp. 54-60.

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Title What you have always wanted to know about marketing strategy ... but were too confused to ask
Author(s) McDonald, Gael
Roberts, Christopher
Journal name Management decision
Volume number 30
Issue number 7
Start page 54
End page 60
Publisher Emerald Group
Place of publication West Yorkshire, England
Publication date 1992
ISSN 0025-1747
1758-6070
Keyword(s) Strategic planning
objectives
niche marketing
market strategy
market shares
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024099

Document type: Journal Article
Collection: School of Management and Marketing
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