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Product piracy : the problem that will not go away

McDonald, Gael and Roberts, Christopher 1995, Product piracy : the problem that will not go away, Journal of product and brand management, vol. 3, no. 4, pp. 55-65.

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Title Product piracy : the problem that will not go away
Author(s) McDonald, Gael
Roberts, Christopher
Journal name Journal of product and brand management
Volume number 3
Issue number 4
Start page 55
End page 65
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 1995
ISSN 1061-0421
Keyword(s) Asia
Brand identity
Brand names
Competitive advantage
Copying
Copyright
International trade
Legislation
Patents
Summary The phenomenon of product piracy, when examined against different cultural, social and developmental needs, may result in a moderation of traditional moral judgments that have tended to deprecate piracy at every conceivable opportunity. Outlines the magnitude of product piracy, notably in the Asian region, presents a delineation of the relevant terminology, discusses strategies used in preventing product piracy and examines alternative views on the ethics of the practice.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 180115 Intellectual Property Law
180117 International Trade Law
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1995, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024100

Document type: Journal Article
Collections: School of Management and Marketing
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