McDonald, Gael M. and Zepp, Raymond A. 1989, Business ethics : practical proposals, Journal of management development, vol. 8, no. 1, pp. 55-66, doi: 10.1108/EUM0000000001336.
While most people agree that the inculcation of ethical awareness is desirable, the means of stimulating this awareness vary among companies, industries and cultures. The fundamental question surrounding the difference between social responsibility and ethics is addressed. Guidelines for establishing ethical priorities from both the individual, group and organisational perspectives are provided.
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