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An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism

D'Souza, Claire, Muthaly, Siva, Taghian, Mehdi and Escola, Francisco 2009, An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism, in ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, ANZMAC, Melbourne, Vic., pp. 1-8.

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Title An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism
Author(s) D'Souza, Claire
Muthaly, Siva
Taghian, Mehdi
Escola, Francisco
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Victoria
Conference dates 30 November - 2 December, 2009
Title of proceedings ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 8
Total pages 8
Publisher ANZMAC
Place of publication Melbourne, Vic.
Summary This cross country study examines the potential environmental predictors of consumers' green behaviour. It uses consumer’s self reported environmental behavioural intentions and examines its potential influence on corporate practice of social responsibility (CSR). A conceptual model was developed and was subjected to empirical verification using survey research design. It was hypothesised that CSR improves green behavioural purchase intension. PLS was used to estimate the measure of respondents’ overall perception of green products and their intention to purchase. It was found that in both countries, Australia and Portugal, CSR influenced purchase intentions. In both cases there was evidence of association between CSR and the consumers’ intention to purchase environmentally safe products.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 1863081585
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024170

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.