Plant, Elaine and Taghian, Mehdi 2009, Regional trade agreements : a comparison, in ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, ANZMAC, Melbourne, Vic., pp. 1-8.
Australian and New Zealand Marketing Academy Conference
Place of publication
The negotiation and construction of a Regional Trade Agreement (RTA) bears the elements of its future success. The agreement identifies the relative strength of the countries involved and the long-term internal functioning of the agreement. A comparison between the NAFTA and Mercosur RTAs highlights this concept. NAFTA appears to indicate the clear range of possibilities to the US, Canada and Mexico’s participation, each with a chance to maximize their strengths combining a powerful combination of resources and skills required to operationalise the collective benefits. Mercosur includes countries that are mostly at the same level of economic development without any specific catalyst to promote economic growth. The results indicate that association between text and outcomes.
Field of Research
150503 Marketing Management (incl Strategy and Customer Relations)
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