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Regional trade agreements : a comparison

Plant, Elaine and Taghian, Mehdi 2009, Regional trade agreements : a comparison, in ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, ANZMAC, Melbourne, Vic., pp. 1-8.

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Title Regional trade agreements : a comparison
Author(s) Plant, Elaine
Taghian, Mehdi
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 30 November - 2 December, 2009
Title of proceedings ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 8
Total pages 8
Publisher ANZMAC
Place of publication Melbourne, Vic.
Summary The negotiation and construction of a Regional Trade Agreement (RTA) bears the elements of its future success. The agreement identifies the relative strength of the countries involved and the long-term internal functioning of the agreement. A comparison between the NAFTA and Mercosur RTAs highlights this concept. NAFTA appears to indicate the clear range of possibilities to the US, Canada and Mexico’s participation, each with a chance to maximize their strengths combining a powerful combination of resources and skills required to operationalise the collective benefits. Mercosur includes countries that are mostly at the same level of economic development without any specific catalyst to promote economic growth. The results indicate that association between text and outcomes.
ISBN 1863081585
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024171

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