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Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause

McDonald, Heath 2009, Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause, in AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland.

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Title Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause
Author(s) McDonald, Heath
Conference name Academy of Marketing. Conference (2009 : Leeds, England)
Conference location Leeds, England
Conference dates 6 - 9 July 2009
Title of proceedings AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference
Editor(s) [Unknown]
Publication date 2009
Conference series Academy of Marketing Conference
Publisher Academy of Marketing
Place of publication Argyll, Scotland
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024185

Document type: Conference Paper
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Fri, 26 Feb 2010, 14:18:42 EST by Katrina Fleming