Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause McDonald, Heath 2009, Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause, in AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland. Attached Files Name Description MIMEType Size Downloads Title Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause Author(s) McDonald, Heath Conference name Academy of Marketing. Conference (2009 : Leeds, England) Conference location Leeds, England Conference dates 6 - 9 July 2009 Title of proceedings AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference Editor(s) [Unknown] Publication date 2009 Conference series Academy of Marketing Conference Publisher Academy of Marketing Place of publication Argyll, Scotland Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 910403 Marketing HERDC Research category E1 Full written paper - refereed Persistent URL http://hdl.handle.net/10536/DRO/DU:30024185 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Graduate School of Business Related Links Link Description Connect to conference website Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 26 Feb 2010, 14:18:48 EST Wed, 03 Mar 2010, 10:30:21 EST Thu, 04 Mar 2010, 09:36:16 EST Tue, 30 Mar 2010, 10:23:49 EST Tue, 30 Mar 2010, 10:25:18 EST Wed, 26 Oct 2011, 10:17:05 EST Thu, 03 Nov 2011, 08:23:22 EST Fri, 16 Mar 2012, 17:48:07 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 421 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Fri, 26 Feb 2010, 14:18:42 EST by Katrina Fleming

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