Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause
McDonald, Heath 2009, Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause, in AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland.
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Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause
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