Reduction of vividness and associated craving in personalized food imagery

McClelland, Andrew, Kemps, Eva and Tiggemann, Marika 2006, Reduction of vividness and associated craving in personalized food imagery, Journal of clinical psychology, vol. 62, no. 3, pp. 355-365, doi: 10.1002/jclp.20216.

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Title Reduction of vividness and associated craving in personalized food imagery
Author(s) McClelland, Andrew
Kemps, Eva
Tiggemann, Marika
Journal name Journal of clinical psychology
Volume number 62
Issue number 3
Start page 355
End page 365
Total pages 11
Publisher John Wiley & Sons
Place of publication Hoboken, N.J.
Publication date 2006
ISSN 0021-9762
Summary This study aimed to extend recent experimental work on the efficacy of visuo-spatial working memory-based techniques for reducing food cravings by adopting a more naturalistic methodology. Fifty undergraduate women formed images of their favorite foods while performing a visuo-spatial task across six successive trials. Vividness and craving intensity were rated for each food image. Concurrent visuo-spatial processing reduced the vividness of, and craving reactivity to, personally relevant food images. Forehead tracking, a novel self-administered task, proved to be as effective in reducing vividness and craving ratings as the established visuo-spatial working memory laboratory tasks of eye movements, dynamic visual noise, and spatial tapping, and thus presents a simple, accessible technique potentially applicable in the home environment. All four tasks maintained their reducing effect over multiple trials. Individual differences in imaging ability and habitual food craving did not impact upon their effectiveness, indicating that visuo-spatial tasks can be successfully used to reduce food cravings across a range of people.
Language eng
DOI 10.1002/jclp.20216
Field of Research 170106 Health, Clinical and Counselling Psychology
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2006, Wiley Periodicals, Inc.
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Document type: Journal Article
Collections: Faculty of Health
School of Psychology
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