Fiji's tourism industry : a SWOT analysis

Narayan, Paresh Kumar 2000, Fiji's tourism industry : a SWOT analysis, Journal of tourism studies, vol. 11, no. 2, pp. 15-24.


Title Fiji's tourism industry : a SWOT analysis
Author(s) Narayan, Paresh Kumar
Journal name Journal of tourism studies
Volume number 11
Issue number 2
Start page 15
End page 24
Total pages 10
Publisher James Cook University, School of Business, Tourism Program
Place of publication Townsville, Qld.
Publication date 2000-12
ISSN 1035-4662
Summary Within the last two decades Fiji’s tourism industry has grown dramatically, in the process overtaking the traditional export sector of sugar as the main foreign exchange earner and employment creator. Since Fiji depends enormously on tourism for its growth and development, this paper provides an analysis of the Strengths, Weaknesses, Opportunities and Threats on
the tourism industry. The paper aims to provide a clear picture of the tourism industry in Fiji and attempts to provide information, particularly to the policy makers, that will assist them in making policy decisions regarding the future growth and development of the industry - at a time when the industry's image has been tarnished as a consequence of Fiji's third coup in May 2000. The paper also provides some recommendations that need to be considered by policy makers and incorporated into any future development plans on the Fiji tourism industry.
Language eng
Field of Research 150602 Tourism Forecasting
150605 Tourism Resource Appraisal
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024645

Document type: Journal Article
Collection: School of Accounting, Economics and Finance
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