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Attendance and pricing at sporting events : empirical results from Granger Causality Tests for the Melbourne Cup

Narayan, Paresh Kumar and Smyth, Russell 2003, Attendance and pricing at sporting events : empirical results from Granger Causality Tests for the Melbourne Cup, Applied Economics, vol. 35, no. 15, pp. 1649-1657.

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Title Attendance and pricing at sporting events : empirical results from Granger Causality Tests for the Melbourne Cup
Author(s) Narayan, Paresh Kumar
Smyth, Russell
Journal name Applied Economics
Volume number 35
Issue number 15
Start page 1649
End page 1657
Total pages 8
Publisher Routledge
Place of publication London, England
Publication date 2003-10
ISSN 0003-6846
1466-4283
Summary This study applies Granger causality tests to examine the relationship between attendance, admission prices and real income at the Melbourne Cup, which is Australia's premier horseracing event and one of the world's leading handicap races. The motivation for the paper is that while market demand suggests that causation should run from admission price to attendance, it is equally plausible that sporting authorities could alter admission prices in response to a change in demand reflected in attendance. The main findings are that in the short-run there is unidirectional Granger causality running from income to attendance, attendance to admission price and income to admission price, while in the long run both admission price and income Granger cause attendance.
Language eng
Field of Research 140212 Macroeconomics (incl Monetary and Fiscal Theory)
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, Taylor and Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024714

Document type: Journal Article
Collection: School of Accounting, Economics and Finance
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