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Co-creation in the heritage sector

Minkiewicz, Joanna, Evans, Jody and Bridson, Kerrie 2009, Co-creation in the heritage sector, in ANZMAC 2009 : Sustainable management and marketing conference, ANZMAC, Melbourne, Vic., pp. 1-10.

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Title Co-creation in the heritage sector
Author(s) Minkiewicz, Joanna
Evans, Jody
Bridson, Kerrie
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 30 November - 2 December, 2009
Title of proceedings ANZMAC 2009 : Sustainable management and marketing conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 10
Publisher ANZMAC
Place of publication Melbourne, Vic.
Keyword(s) services marketing
service-dominant logic
experience economy
co-creation
co-production
heritage sector
Summary This conceptual paper aims to contribute to current services marketing, service-dominant logic and co-creation literature by investigating the co-creation of experiences and conceptualizing it in terms of three dimensions. A conceptual model is developed in the context of the heritage sector, with each of the three proposed dimensions discussed in-depth.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9781863081580
1863081585
Language eng
Field of Research 150506 Marketing Theory
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024754

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.