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Co-creation in the heritage sector

Minkiewicz, Joanna, Evans, Jody and Bridson, Kerrie 2009, Co-creation in the heritage sector, in ANZMAC 2009 : Sustainable management and marketing conference, ANZMAC, Melbourne, Vic., pp. 1-10.

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Title Co-creation in the heritage sector
Author(s) Minkiewicz, Joanna
Evans, Jody
Bridson, Kerrie
Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 30 November - 2 December, 2009
Title of proceedings ANZMAC 2009 : Sustainable management and marketing conference
Editor(s) Tojib, Dewi
Publication date 2009
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 10
Publisher ANZMAC
Place of publication Melbourne, Vic.
Keyword(s) services marketing
service-dominant logic
experience economy
co-creation
co-production
heritage sector
Summary This conceptual paper aims to contribute to current services marketing, service-dominant logic and co-creation literature by investigating the co-creation of experiences and conceptualizing it in terms of three dimensions. A conceptual model is developed in the context of the heritage sector, with each of the three proposed dimensions discussed in-depth.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9781863081580
1863081585
Language eng
Field of Research 150506 Marketing Theory
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024754

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