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Live concepts for live communication : exploring marketing implications of social crreativity amongst event professionals

Hopwood, Jon, Rentschler, Ruth and Radbourne, Jennifer 2009, Live concepts for live communication : exploring marketing implications of social crreativity amongst event professionals, in ACEM 2009 : Meeting the Challenge of Sustainable Development : How do public and corporate events engage with the global agenda? The International Event Management Summit Conference, University of Technology, Sydney, N.S.W., pp. 21-21.

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Title Live concepts for live communication : exploring marketing implications of social crreativity amongst event professionals
Author(s) Hopwood, Jon
Rentschler, Ruth
Radbourne, Jennifer
Conference name International Event Management. Summit (5th : 2009 : Surfers Paradise, Qld.)
Conference location Surfers Paradise, Qld.
Conference dates 6-7 July 2009
Title of proceedings ACEM 2009 : Meeting the Challenge of Sustainable Development : How do public and corporate events engage with the global agenda? The International Event Management Summit Conference
Editor(s) [Unknown]
Publication date 2009
Conference series International Event Management Summit
Start page 21
End page 21
Total pages 1
Publisher University of Technology
Place of publication Sydney, N.S.W.
Notes The International Event Management Summit Incorporating: FIFTH INTERNATIONAL EVENT MANAGEMENT RESEARCH CONFERENCE 6TH – 7TH JULY 2009 & THIRD EVENT EDUCATION AND RESEARCH NETWORK AUSTRALASIA SYMPOSIUM 8TH JULY 2009
Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 160502 Arts and Cultural Policy
Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society
HERDC Research category E3 Extract of paper
Copyright notice ©2009, University of Technology
Persistent URL http://hdl.handle.net/10536/DRO/DU:30024758

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.