NGO's use of the media to create changes in corporate activities and accountabilities : evidence from a developing country

Deegan, Craig and Islam, Muhammad Azizul 2009, NGO's use of the media to create changes in corporate activities and accountabilities : evidence from a developing country, in AFAANZ 2009 : Accounting and Finance Association of Australia and New Zealand Annual Conference, AFAANZ, Adelaide, S. Aust., pp. 1-25.

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Title NGO's use of the media to create changes in corporate activities and accountabilities : evidence from a developing country
Author(s) Deegan, Craig
Islam, Muhammad Azizul
Conference name Accounting and Finance Association of Australia and New Zealand. Conference (2009 : Adelaide, South Australia)
Conference location Adelaide, S. Aust.
Conference dates 5-7 July 2009
Title of proceedings AFAANZ 2009 : Accounting and Finance Association of Australia and New Zealand Annual Conference
Editor(s) [Unknown]
Publication date 2009
Conference series Accounting and Finance Association of Australia and New Zealand Conference
Start page 1
End page 25
Publisher AFAANZ
Place of publication Adelaide, S. Aust.
Summary This paper investigates how social and environmental NGOs use the news media to create changes in the operations and associated accountabilities of multinational companies operating in, or sourcing products from, a developing country. In this research, we explicitly seek the views of senior officers from global and local NGOs operating in Bangladesh, as well as the views of journalists from major global and local news media organisations. Our results show that social and environmental NGOs strategically use the news media to effect change in the operating and disclosure policies pertaining to corporate labour practices. More particularly, both the NGOs and the news media representatives stated that NGOs would be relatively powerless to create change without media coverage. Our results also show that the media agenda has been responsible for creating improvements in working condition within Bangladesh, but further improvements are necessary. This is the first known study to specifically address the joint role of NGOs and the news media in creating changes in the social and environmental operating and disclosure practices of organisations operating in developing countries.
Language eng
Field of Research 150199 Accounting, Auditing and Accountability not elsewhere classified
Socio Economic Objective 910499 Management and Productivity not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2009, AFAANZ
Persistent URL http://hdl.handle.net/10536/DRO/DU:30025494

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Accounting, Economics and Finance
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