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Who stole the cheese? or : How postmodernism can grow your business

Sharpe, Matthew 2010, Who stole the cheese? or : How postmodernism can grow your business, Man in India, vol. 89, no. 4, pp. 525-541.

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Title Who stole the cheese? or : How postmodernism can grow your business
Author(s) Sharpe, Matthew
Journal name Man in India
Volume number 89
Issue number 4
Start page 525
End page 541
Total pages 17
Publisher Serials Publications
Place of publication New Delhi, India
Publication date 2010
ISSN 0025-1569
Keyword(s) poststructuralism
neo-liberalism
late capitalism
Frederic Jameson
Thomas Frank
Summary In this paper, I examine some of the key management literature of the neoliberal 1990s to make a series of wider observations about contemporary ideology. Post-structuralist or post-modernist theory is often presented as the arch-enemy of neoliberal capitalism, as the orthodoxy of late capitalism. However, adding to work by Frederic Jameson, Thomas Frank and others, this paper examines uncanny proximity between neoliberal ideas about disaggregating, outsourcing, networking, etc. and the learning motifs of postmodernist theory. Its guiding hypothesis is that postmodernism in the academy, despite its own self-misrecognition as "racial", is a further ideological expression of the samr neoliberal drive to overcome "Fordist", "authoritarian" ways of organising producation and social regulation.
Language eng
Field of Research 220317 Poststructuralism
Socio Economic Objective 970122 Expanding Knowledge in Philosophy and Religious Studies
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2010, Serials Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30025503

Document type: Journal Article
Collections: School of International and Political Studies
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