Who stole the cheese? or : How postmodernism can grow your business

Sharpe, Matthew 2010, Who stole the cheese? or : How postmodernism can grow your business, Man in India, vol. 89, no. 4, pp. 525-541.

Document type:	Journal Article
Collection:	School of International and Political Studies

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Title	Who stole the cheese? or : How postmodernism can grow your business
Author(s)	Sharpe, Matthew
Journal name	Man in India
Volume number	89
Issue number	4
Start page	525
End page	541
Publisher	Serials Publications
Place of publication	New Delhi, India
Publication date	2010
ISSN	0025-1569
Keyword(s)	poststructuralism neo-liberalism late capitalism Frederic Jameson Thomas Frank
Summary	In this paper, I examine some of the key management literature of the neoliberal 1990s to make a series of wider observations about contemporary ideology. Post-structuralist or post-modernist theory is often presented as the arch-enemy of neoliberal capitalism, as the orthodoxy of late capitalism. However, adding to work by Frederic Jameson, Thomas Frank and others, this paper examines uncanny proximity between neoliberal ideas about disaggregating, outsourcing, networking, etc. and the learning motifs of postmodernist theory. Its guiding hypothesis is that postmodernism in the academy, despite its own self-misrecognition as "racial", is a further ideological expression of the samr neoliberal drive to overcome "Fordist", "authoritarian" ways of organising producation and social regulation.
Language	eng
Field of Research	220317 Poststructuralism
Socio Economic Objective	970122 Expanding Knowledge in Philosophy and Religious Studies
HERDC Research category	C1 Refereed article in a scholarly journal
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30025503

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