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Beyond branding : contemporary marketing challenges for arts organizations

Colbert, Francois and Rentschler, Ruth 2009, Beyond branding : contemporary marketing challenges for arts organizations, Deakin University, Geelong, Vic..

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Title Beyond branding : contemporary marketing challenges for arts organizations
Author(s) Colbert, Francois
Rentschler, Ruth
Contributor(s) Rentschler, Ruth
Publication date 2009
Series Kenneth Myer Lecture in Arts & Entertainment Management
Total pages 11 p.
Publisher Deakin University
Place of publication Geelong, Vic.
Keyword(s) Performing arts -- Australia -- Marketing
Entertainment events -- Australia -- Marketing
Notes "7 May 2009"
ISBN 9781741561241
Language eng
Field of Research 160502 Arts and Cultural Policy
Socio Economic Objective 950199 Arts and Leisure not elsewhere classified
HERDC Research category A6.1 Research report/technical paper
HERDC collection year 2009
Copyright notice ©2009, Deakin University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026194

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.