Radbourne, Jennifer, Johanson, Katya and Glow, Hilary 2009, Empowering audiences to measure quality, in AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management, SMU, Dallas, Tex., pp. 1-12.
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
This paper addresses four indicators of the audience experience in the performing arts: knowledge, risk, authenticity and collective engagement, and argues that these provide a measure of the audience's experience of the quality of a performance. Qualitative interviews with four performing arts companies demonstrated a range of strategies for gathering audience feedback. In particular, the paper addresses systems for gathering "deep feedback" by audiences, and argues that these are a means of collecting information about the quality of the audience experience. "Deep feedback" is a critical mechanism by which performing arts organisations can engage in audience development and audiences are empowered to measure quality.
Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact firstname.lastname@example.org
Field of Research
160502 Arts and Cultural Policy
HERDC Research category
E2 Full written paper - non-refereed / Abstract reviewed
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact email@example.com.