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Empowering audiences to measure quality

Radbourne, Jennifer, Johanson, Katya and Glow, Hilary 2009, Empowering audiences to measure quality, in AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management, SMU, Dallas, Tex., pp. 1-12.

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Title Empowering audiences to measure quality
Author(s) Radbourne, Jennifer
Johanson, Katya
Glow, Hilary
Conference name International Conference on Arts and Cultural Management (10th : 2009 : Dallas, USA)
Conference location Dallas, Texas, USA
Conference dates 28 June-1 July, 2009
Title of proceedings AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management
Publication date 2009
Start page 1
End page 12
Publisher SMU
Place of publication Dallas, Tex.
Keyword(s) audience feedback
audience experience
performing arts
quality
Summary This paper addresses four indicators of the audience experience in the performing arts: knowledge, risk, authenticity and collective engagement, and argues that these provide a measure of the audience's experience of the quality of a performance. Qualitative interviews with four performing arts companies
demonstrated a range of strategies for gathering audience feedback. In particular, the paper addresses systems for gathering "deep feedback" by audiences, and argues that these are a means of collecting information about the quality of the audience experience. "Deep feedback" is a critical mechanism by which performing arts organisations can engage in audience development and audiences are empowered to measure quality.
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Language eng
Field of Research 160502 Arts and Cultural Policy
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
HERDC collection year 2009
Copyright notice ©2009, Southern Methodist University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026199

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Created: Mon, 29 Mar 2010, 14:21:22 EST by Katrina Fleming