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Understanding social creativity amongst event professionals : an action research approach

Hopwood, Jon, Rentschler, Ruth, Radbourne, Jennifer and Glow, Hilary 2009, Understanding social creativity amongst event professionals : an action research approach, in AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management, SMU, Dallas, Tex., pp. [1]-[14].

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Title Understanding social creativity amongst event professionals : an action research approach
Author(s) Hopwood, Jon
Rentschler, Ruth
Radbourne, Jennifer
Glow, Hilary
Conference name International Conference on Arts and Cultural Management (10th : 2009 : Dallas, USA)
Conference location Dallas, Texas, USA
Conference dates 28 June - 1 July, 2009
Title of proceedings AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management
Editor(s) [Unknown]
Publication date 2009
Conference series International Conference on Arts and Cultural Management
Start page [1]
End page [14]
Total pages 14
Publisher SMU
Place of publication Dallas, Tex.
Keyword(s) event mManagement
social creativity
creative industries
action research
Summary Live events represent a significant and growing sector of the creative industries but the creative process underlying this sector is little researched in the event management context. Despite the increased consumption of virtual and online media, the live event remains a popular channel of expression for a wide range of creative art forms and commercial messages. Live events use such messages as 'props' or 'stages' to produce memorable and emotionally positive moments for audiences. The creative process behind developing a live event is in itself a live event, involving groups of event professionals working in a social context to conceptualise ideas for their audiences. This research fills the gap for event professionals in the creative industries by seeking to understand the creative process intrinsic to live events. This paper suggests that social creativity is used to develop live event concepts. The phenomenon of social creativity identified from the existing literature is explored in the context of its application to event professionals. An Action Research approach is recommended to better understand the key antecedents of social creativity and how they can influence event concept development.
Notes
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Language eng
Field of Research 160502 Arts and Cultural Policy
Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
HERDC collection year 2009
Copyright notice ©2009, Southern Methodist University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026200

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.