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Museum pricing in contemporary museums : a hybrid model

Gombault, Anne and Rentschler, Ruth 2009, Museum pricing in contemporary museums : a hybrid model, in AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management, SMU, Dallas, Tex., pp. [1]-[12].

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Title Museum pricing in contemporary museums : a hybrid model
Author(s) Gombault, Anne
Rentschler, Ruth
Conference name International Conference on Arts and Cultural Management (10th : 2009 : Dallas, USA)
Conference location Dallas, Texas, USA
Conference dates 28 June - 1 July 2009
Title of proceedings AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management
Publication date 2009
Start page [1]
End page [12]
Publisher SMU
Place of publication Dallas, Tex.
Keyword(s) museums
pricing strategies
organizational learning
politics
marketing
Summary What are the museum pricing strategies in contemporary western museums? A large qualitative study on museum pricing decisions was conducted between 2001 and 2009, based on thirty case studies in Canada, United Kingdom, Italy, Spain, France Australia. Results show that the different strategic motivations of price decisions fonn a hybrid model. The hybrid model varies according to unequal organisational learning of the strategic role of pricing in the international museum community. A discussion about these results enables us to understand how this hybrid pricing model in contemporary museums denotes their hybrid transitional identity.
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Language eng
Field of Research 160502 Arts and Cultural Policy
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
HERDC collection year 2009
Copyright notice ©2009, Southern Methodist University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026202

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.