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How brand oriented are museums and galleries? An exploratory investigation across three countries

Bridson, Kerrie, Evans, Jody and Rentschler, Ruth 2009, How brand oriented are museums and galleries? An exploratory investigation across three countries, in AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management, Southern Methodist University, Dallas, Tex..

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Title How brand oriented are museums and galleries? An exploratory investigation across three countries
Author(s) Bridson, Kerrie
Evans, Jody
Rentschler, Ruth
Conference name International Conference on Arts and Cultural Management (10th : 2009 : Dallas, Texas)
Conference location Dallas, Texas
Conference dates 28 June- 1 July 2009
Title of proceedings AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management
Publication date 2009
Publisher Southern Methodist University
Place of publication Dallas, Tex.
Notes
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Language eng
Field of Research 160502 Arts and Cultural Policy
HERDC Research category E3 Extract of paper
Copyright notice ©2009, Southern Methodist University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026203

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Created: Mon, 29 Mar 2010, 15:17:37 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.