In the tracks of Blinky Bill : How Sam the koala led news journalists into an Australian literary tradition

Hess, Kristy and Waller, Lisa 2009, In the tracks of Blinky Bill : How Sam the koala led news journalists into an Australian literary tradition, in JEA 2009 : Journalism education in the digital age : sharing strategies and experiences : Proceedings of the 2009 Journalism Education Association (Australia). Conference, JEA, [Perth, W. A.].


Title In the tracks of Blinky Bill : How Sam the koala led news journalists into an Australian literary tradition
Author(s) Hess, Kristy
Waller, Lisa
Conference name Journalism Education Association (Australia). Conference (2009 : Perth, Western Australia)
Conference location Perth, Western Australia
Conference dates 30 November - 2 December 2009
Title of proceedings JEA 2009 : Journalism education in the digital age : sharing strategies and experiences : Proceedings of the 2009 Journalism Education Association (Australia). Conference
Publication date 2009
Publisher JEA
Place of publication [Perth, W. A.]
Summary The world was captivated when footage of a badly burnt koala taking water from a Victorian Country Fire Authority volunteer was taken with a mobile phone and broadcast to the world on YouTube in February 2009. When the story of ‘Sam the Koala’ was subsequently adopted by traditional broadcast and print media, recombinant themes were used to construct her story – from heroism, patriotism, villain v victim - even romance was incorporated to entertain and create audience appeal. This paper explores how ‘Sam the Koala’ became a defining news story in the coverage of Victoria’s Black Saturday bushfires and examines the power of narrative when cross pollination occurs between new and traditional media in the production of news. It is argued that Sam’s story is evidence of journalists adopting new approaches to storytelling in a bid to retain their legitimacy as the authoritative voice of news and information in an increasingly technologically driven society.
Language eng
Field of Research 200204 Cultural Theory
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026215

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