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Customer satisfaction, novelty-seeking, and loyalty in intermittently available services

Gandhi-Arora, Rachna. 2004, Customer satisfaction, novelty-seeking, and loyalty in intermittently available services, Ph.D. thesis, Deakin Business School, Deakin University.


Title Customer satisfaction, novelty-seeking, and loyalty in intermittently available services
Author Gandhi-Arora, Rachna.
Institution Deakin University
School Deakin Business School
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2004
Keyword(s) Customer loyalty
Consumer satisfaction
Summary The marketing literature identifies customer satisfaction as an immediate antecedent to customer loyalty. Recently, some marketing researchers have questioned the strength of this link. This thesis provides insight into the relationship between customer satisfaction and loyalty and determines the effects of moderating factors, particularly the need for variety, on the satisfaction-loyalty relationship.
Language eng
Description of original xiii, 359 leaves ; 30 cm.
Dewey Decimal Classification 658.812
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026846

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