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Undergraduate public relations education in Malaysia : a case study

Ahmad, Jamilah. 2005, Undergraduate public relations education in Malaysia : a case study, Ph.D. thesis, School of Communication and Creative Arts, Deakin University.

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Title Undergraduate public relations education in Malaysia : a case study
Author Ahmad, Jamilah.
Institution Deakin University
School School of Communication and Creative Arts
Faculty Faculty of Arts
Degree name Ph.D.
Date submitted 2005
Keyword(s) Public relations - Study and teaching (Higher) - Malaysia
Summary Public relations worldwide often restricts itself to the bounds of an American context. This thesis argues that Malaysian public relations education and its professional practice should create its own unique model of public relations education and its professional practice due to its differences in politics, culture and the media environment.
Language eng
Description of original xvii, 326 leaves ; 30 cm.
Dewey Decimal Classification 659.209595
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026881

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