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Sport sponsorship at Nike Australia : acquisition, management and evaluation processes

Kaider, Bruce. 2003, Sport sponsorship at Nike Australia : acquisition, management and evaluation processes, M.Com. thesis, Bowater School of Management and Marketing, Deakin University.


Title Sport sponsorship at Nike Australia : acquisition, management and evaluation processes
Author Kaider, Bruce.
Institution Deakin University
School Bowater School of Management and Marketing
Faculty Faculty of Business and Law
Degree name M.Com.
Date submitted 2003
Keyword(s) Sports sponsorship - Australia
Sports - Marketing - Australia
Summary By providing an insight to Nike Australia's sport sponsorship systems, the intrigue is lifted and valuable concepts and models are presented giving practitioners and academics information that can assist in the development and growth of this area. This research provides a valuable framework taken from Nike Australia that will assist all stakeholders involved in sport sponsorship better understand the area.
Notes Degree conferred 2005.
Language eng
Description of original 216 leaves ; 30 cm.
Dewey Decimal Classification 658.8270994
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026890

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