You are not logged in.

Brand affinity and consumer repurchase behaviour : an empirical analysis

Harrison, Paul. 2005, Brand affinity and consumer repurchase behaviour : an empirical analysis, Ph.D. thesis, Deakin Business School, Deakin University.


Title Brand affinity and consumer repurchase behaviour : an empirical analysis
Author Harrison, Paul.
Institution Deakin University
School Deakin Business School
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2005
Keyword(s) Consumer behavior
Motivation research (Marketing)
Brand choice - Research
Summary This research established a construct termed brand affinity, comprising the measures of anticipation of usage, social attraction, commitment, loyalty, and trust. In the context of a highly uncertain, intermittently available service, it was found that brand affinity had greater influence over consumers' repurchase intentions than the typical antecedents of overall and attribute level satisfaction.
Notes Degree conferred 2006.
Language eng
Description of original xx, 320 leaves ; 30 cm.
Dewey Decimal Classification 658.8342
Persistent URL http://hdl.handle.net/10536/DRO/DU:30026920

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 439 Abstract Views  -  Detailed Statistics
Created: Thu, 01 Apr 2010, 15:50:06 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.