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Influence of need-for-cognition on ethical decision-making in marketing

McClaren, Nicholas. 2007, Influence of need-for-cognition on ethical decision-making in marketing, Ph.D. thesis, Bowater School of Management and Marketing, Deakin University.


Title Influence of need-for-cognition on ethical decision-making in marketing
Author McClaren, Nicholas.
Institution Deakin University
School Bowater School of Management and Marketing
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2007
Keyword(s) Business ethics - Australia
Marketing - Moral and ethical aspects
Summary The research established that the work-related norms of marketers and their socialisation into the marketing profession are influenced beneficially by their need-for-cognition. The research revealed contradictions between corporate codes of ethics and the values espoused by professional associations. Better ways of managing corporate ethical standards and behaviour are suggested.
Language eng
Description of original xiv, 363 leaves ; 30 cm.
Dewey Decimal Classification 174.40994
Persistent URL http://hdl.handle.net/10536/DRO/DU:30027177

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Created: Thu, 01 Apr 2010, 15:54:35 EST

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