Employee competency and marketing performance : an empirical investigation

Shore, Lori Anne. 2007, Employee competency and marketing performance : an empirical investigation, Ph.D. thesis, Deakin Business School, Deakin University.

Title Employee competency and marketing performance : an empirical investigation
Author Shore, Lori Anne.
Institution Deakin University
School Deakin Business School
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2007
Keyword(s) Marketing - Management
Employees - Training of - Marketing
Organizational effectiveness - Evaluation
Summary The research found strong support for a systems model of the relationship between marketing competency and marketing performance in Australia and Britain. Although employees perceived that they were less competent than preferable to do the job well, marketing competency, combined with management control, was identified as important to performance.
Notes Degree conferred 2008.
Language eng
Description of original xx, 378 leaves ; 30 cm.
Dewey Decimal Classification 658.8
Persistent URL http://hdl.handle.net/10536/DRO/DU:30027274

Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 414 Abstract Views  -  Detailed Statistics
Created: Thu, 01 Apr 2010, 15:56:20 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.