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Employee competency and marketing performance : an empirical investigation

Shore, Lori Anne. 2007, Employee competency and marketing performance : an empirical investigation, Ph.D. thesis, Deakin Business School, Deakin University.


Title Employee competency and marketing performance : an empirical investigation
Author Shore, Lori Anne.
Institution Deakin University
School Deakin Business School
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2007
Keyword(s) Marketing - Management
Employees - Training of - Marketing
Organizational effectiveness - Evaluation
Summary The research found strong support for a systems model of the relationship between marketing competency and marketing performance in Australia and Britain. Although employees perceived that they were less competent than preferable to do the job well, marketing competency, combined with management control, was identified as important to performance.
Notes Degree conferred 2008.
Language eng
Description of original xx, 378 leaves ; 30 cm.
Dewey Decimal Classification 658.8
Persistent URL http://hdl.handle.net/10536/DRO/DU:30027274

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Created: Thu, 01 Apr 2010, 15:56:20 EST

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