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Psychological study of consumer novelty seeking and mass media consumption

Stella, Jason. 2007, Psychological study of consumer novelty seeking and mass media consumption, Ph.D. thesis, School of Management and Marketing, Deakin University.


Title Psychological study of consumer novelty seeking and mass media consumption
Author Stella, Jason.
Institution Deakin University
School School of Management and Marketing
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2007
Keyword(s) Consumer behavior - Psychological aspects
Consumption (Economics)
Motivation research (Marketing) - Psychological aspects
Summary The thesis integrates theory from psychology and marketing, finding that those with an innate desire to seek out information on new products / brands are motivated to do so by aspects of regulatory focus, needs for uniqueness, and their susceptibility to interpersonal influence. In turn, these people consume more media and have higher information exposure.
Notes Degree conferred 2008.
Language eng
Description of original vii, 243 leaves ; 30 cm.
Dewey Decimal Classification 658.8342
Persistent URL http://hdl.handle.net/10536/DRO/DU:30027293

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