Influences on organisational performance : marketing research, market environment and orientation Pont, Marcin. 2007, Influences on organisational performance : marketing research, market environment and orientation, Ph.D. thesis, Deakin Business School, Deakin University. Title Influences on organisational performance : marketing research, market environment and orientation Author Pont, Marcin. Institution Deakin University School Deakin Business School Faculty Faculty of Business and Law Degree name Ph.D. Date submitted 2007 Keyword(s) Organizational effectiveness Marketing - Management Marketing - Decision making Summary Findings demonstrated a strong association between market orientation and organisational performance. However, other associations were marginal with no direct relationship between marketing research utilisation and organisational performance, although this was positively mediated by market orientation. The implications being, organisations need to be market oriented and utilise research information to remain competitive. Notes Degree conferred 2008. Language eng Description of original xix, 357 leaves ; 30 cm. Dewey Decimal Classification 658.802 Persistent URL http://hdl.handle.net/10536/DRO/DU:30027319 Document type: Thesis Collections: Faculty of Business and Law Deakin Business School Higher degree theses (citation only)   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 01 Apr 2010, 15:57:11 EST Fri, 11 Mar 2011, 10:44:49 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 325 Abstract Views  -  Detailed Statistics Created: Thu, 01 Apr 2010, 15:57:11 EST

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