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Role of new media in Indigenous cultural micro-enterprises

Cardamone, Megan. 2008, Role of new media in Indigenous cultural micro-enterprises, Ph.D. thesis, School of Management and Marketing, Deakin University.

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Title Role of new media in Indigenous cultural micro-enterprises
Author Cardamone, Megan.
Institution Deakin University
School School of Management and Marketing
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2008
Keyword(s) Ethnic arts - Management - Australia
Business enterprises, Aboriginal Australian - Management
Small business - Management - Australia
Cultural property - Digitization
Electronic commerce - Australia
Aboriginal Australians - Commerce - Australia
Summary This study examines the use of new media by organisations which represent the oldest culltures on earth, finding that new media have transformed the practices of Indigenous cultural micro-enterprises, by providing an inexpensive channel for global cultural profile, increasing efficiency and viability, and reducing social and geographic discrimination.
Notes Degree conferred 2009.
Language eng
Description of original xx, 480 leaves + appendices ; 30 cm.
Dewey Decimal Classification 302.2308991
Persistent URL http://hdl.handle.net/10536/DRO/DU:30027390

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