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New product development process in the Australian grocery market

Hardy, Jurate. 2001, New product development process in the Australian grocery market, M.Comm. thesis, Bowater School of Management and Marketing, Deakin University.


Title New product development process in the Australian grocery market
Author Hardy, Jurate.
Institution Deakin University
School Bowater School of Management and Marketing
Faculty Faculty of Business and Law
Degree name M.Comm.
Date submitted 2001
Keyword(s) New products - Management - Australia
Grocery trade - Australia
Summary Examines current literature on new product development, addresses key issues in the Australian grocery market, evaluates existing processes, identifies success factors and provides the Australian grocery organisations with the optimum new product development model.
Language eng
Description of original 104 leaves + appendices : forms ; 30 cm.
Dewey Decimal Classification 658.5750994
Persistent URL http://hdl.handle.net/10536/DRO/DU:30028042

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