The importance of overcoming cultural barriers in establishing brand names : an Australian company in China

Chung, Mona and Smith, Wendy 2005, The importance of overcoming cultural barriers in establishing brand names : an Australian company in China, in ANZIBA 2005 : Australia and New Zealand International Business Academy Conference Proceedings, Monash University, Melbourne, Vic., pp. 1-1.

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Title The importance of overcoming cultural barriers in establishing brand names : an Australian company in China
Author(s) Chung, Mona
Smith, Wendy
Conference name Australian and New Zealand International Business Academy Conference (2005 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 10-11 Nov. 2005
Title of proceedings ANZIBA 2005 : Australia and New Zealand International Business Academy Conference Proceedings
Editor(s) [Unknown]
Publication date 2005
Conference series Australian and New Zealand International Business Academy Conference
Start page 1
End page 1
Total pages 1
Publisher Monash University
Place of publication Melbourne, Vic.
ISBN 9780732622824
0732622824
Language eng
Field of Research 150308 International Business
150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2007, Monash University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30028102

Document type: Conference Paper
Collections: Deakin Graduate School of Business
School of Management and Marketing
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