Children's liking and wanting of snack products : influence of shape and flavour
Liem, Gie and Zandstra, Liesbeth H 2009, Children's liking and wanting of snack products : influence of shape and flavour, International journal of behavioral nutrition and physical activity, vol. 6, pp. 1-10, doi: 10.1186/1479-5868-6-38.
International journal of behavioral nutrition and physical activity
Volume number
6
Article ID
38
Start page
1
End page
10
Total pages
10
Publisher
BioMed Central Ltd.
Place of publication
London, England
Publication date
2009
ISSN
1479-5868
Summary
Background : Children's food choices are guided by their preferences. However, these preferences may change due to repeated exposure.
Methods : This study investigated children's (n = 242, 7–12 yrs-old) liking and wanting for snacks over 3 weeks of daily consumption. The snacks differed in size (small vs large) or flavour (sweet vs sweet-sour). Two conditions were designed: 1) a monotonous group in which children continuously consumed the same snack across the 3 weeks, and 2) a free choice group in which children were allowed to freely choose amongst 3 different flavours of the snack each day during 3 weeks.
Results : Shape influenced long-term liking, i.e. small shaped snacks remained stable in liking over repeated consumption, whereas large shaped snacks with the same flavour decreased in liking. Mean wanting ratings for all snack products decreased over 3 weeks daily consumption. Flavour did not significantly influence liking and wanting over time. The ability to freely choose amongst different flavours tended to decrease children's liking (p < 0.1) and wanting (p < 0.001) for these products. Changes in liking rather than initial liking was the best predictor of snack choice during the intervention.
Conclusion : Wanting rather than liking was most affected by repeated daily consumption of snack foods over three weeks. In order to increase the likelihood that children will repeatedly eat a food product, smaller sized healthy snacks are preferred to larger sized snacks. Future research should focus on stabilizing wanting over repeated consumption.
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