Sport relationship management

Shilbury, David and Rowe, Katherine 2010, Sport relationship management, in Sport public relations and communication, Butterworth-Heinemann, Oxford, England, pp.33-54.

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Title Sport relationship management
Author(s) Shilbury, David
Rowe, Katherine
Title of book Sport public relations and communication
Editor(s) Hopwood, Maria
Kitchin, Paul
Skinner, James
Publication date 2010
Chapter number 3
Total chapters 13
Start page 33
End page 54
Total pages 22
Publisher Butterworth-Heinemann
Place of Publication Oxford, England
Keyword(s) 271 p.
ISBN 9781856176156
1856176150
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category B2 Book chapter in non-commercially published book
HERDC collection year 2010
Copyright notice ©2010, Elsevier Ltd.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029505

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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