Conversation, collaboration and cooperation : courting new audiences for a new century

Osborne, Angela and Rentschler, Ruth 2010, Conversation, collaboration and cooperation : courting new audiences for a new century, in Marketing the arts : a fresh approach, Routledge, London, England, pp.54-71.

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Title Conversation, collaboration and cooperation : courting new audiences for a new century
Author(s) Osborne, Angela
Rentschler, Ruth
Title of book Marketing the arts : a fresh approach
Editor(s) O'Reilly, Daragh
Kerrigan, Finola
Publication date 2010
Chapter number 6
Total chapters 18
Start page 54
End page 71
Total pages 18
Publisher Routledge
Place of Publication London, England
ISBN 0415496853
9780415496858
Language eng
Field of Research 160502 Arts and Cultural Policy
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
HERDC collection year 2010
Copyright notice ©2010, Daragh O'Reilly and Finola Kerrigan
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029520

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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