Ethics in practice : using compliance techniques to boost telephone response rates

Bednall, David, Adam, Stewart and Plocinski, Katrine 2010, Ethics in practice : using compliance techniques to boost telephone response rates, International journal of market research, vol. 52, no. 2, pp. 155-168.

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Title Ethics in practice : using compliance techniques to boost telephone response rates
Author(s) Bednall, David
Adam, Stewart
Plocinski, Katrine
Journal name International journal of market research
Volume number 52
Issue number 2
Start page 155
End page 168
Total pages 14
Publisher World Advertising Research Center
Place of publication Oxon, England
Publication date 2010
ISSN 1470-7853
Language eng
Field of Research 150505 Marketing Research Methodology
Socio Economic Objective 900202 Professional, Scientific and Technical Services
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010, World Advertising Research Center
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029546

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Thu, 12 Aug 2010, 16:46:01 EST by Katrina Fleming

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