Mr Lasswell battles the P.I.G.S. towards a method for anticipating non-target audience reaction to market-segmented communications in mass media

Hindle, Kevin 1987, Mr Lasswell battles the P.I.G.S. towards a method for anticipating non-target audience reaction to market-segmented communications in mass media, Australian marketing researcher, vol. 11, no. 1, pp. 48-57.


Title Mr Lasswell battles the P.I.G.S. towards a method for anticipating non-target audience reaction to market-segmented communications in mass media
Author(s) Hindle, Kevin
Journal name Australian marketing researcher
Volume number 11
Issue number 1
Start page 48
End page 57
Publisher Market Research Society of Australia
Place of publication Sydney, N.S.W.
Publication date 1987
ISSN 0727-8349
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 910499 Management and Productivity not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1987, Market Research Society of Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029609

Document type: Journal Article
Collection: School of Management and Marketing
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