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Beyond e-commerce: an entrepreneurial business modelling method for profitable e-venturing

Hindle, Kevin and Dulmanis, Peter 2000, Beyond e-commerce: an entrepreneurial business modelling method for profitable e-venturing, in Bled 2000 : The end of the beginning : Proceedings of the Thirteenth Bled Electronic Commerce Conference, Bled, Slovenia, June 19-21, 2000, Moderna Organizacija, Kranj, Slovenia, pp. 1-24.

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Title Beyond e-commerce: an entrepreneurial business modelling method for profitable e-venturing
Author(s) Hindle, Kevin
Dulmanis, Peter
Conference name Bled Electronic Commerce Conference (13th : 2000 : Bled, Slovenia)
Conference location Bled, Slovenia
Conference dates 19-21 Jun. 2000
Title of proceedings Bled 2000 : The end of the beginning : Proceedings of the Thirteenth Bled Electronic Commerce Conference, Bled, Slovenia, June 19-21, 2000
Editor(s) Klein, Stefan
Publication date 2000
Start page 1
End page 24
Publisher Moderna Organizacija
Place of publication Kranj, Slovenia
Keyword(s) e-commerce
e-business
e-venturing
business model
strategy
entrepreneurship
Summary E- business is used as a term that embraces e-commerce, its commercial exchange or transaction component. Both are subsets of a larger concept, e-venturing. E-business is a major disruptive innovation that is rapidly changing many of the accepted norms of effective management. So the paper revisits and reassesses several established principles of economics, strategy and entrepreneurship to place them in the context of the forces driving the emerging e-business economy. Entrepreneurship is applied as a 'framework enrichener', model-building tool and critical organisational behaviour to guide integration of e-business strategy into the total organisational strategy of a profit-seeking firm This permits development of a new business modelling process, labelled 'map and locate', that adapts a combination of entrepreneurial and strategic imperatives to the internet environment. The process assumes that value-provision, competitive distinction and profitability are the three essentials of any successful e-business strategy design and execution. Apart from its general conceptual role of linking strategic and entrepreneurial thinking, the 'map and locate' modelling process can be used as a practical tool for specific performance in a variety of circumstances. It focuses on learning and the development of metrics useful for measuring progress towards achievement of target outcomes.
ISBN 9612320942
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 910499 Management and Productivity not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029674

Document type: Conference Paper
Collection: School of Management and Marketing
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