Integrating socio-cultural paradigms in nonprofit marketing - the case of blood donation among African communities in Australia
Polonsky, Michael Jay, Renzaho, Andre M. N. and Brijnath, Bianca 2010, Integrating socio-cultural paradigms in nonprofit marketing - the case of blood donation among African communities in Australia, International review on public and nonprofit marketing, vol. 7, no. 2, pp. 101-112, doi: 10.1007/s12208-010-0054-5.
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Integrating socio-cultural paradigms in nonprofit marketing - the case of blood donation among African communities in Australia
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