Integrating socio-cultural paradigms in nonprofit marketing - the case of blood donation among African communities in Australia

Polonsky, Michael Jay, Renzaho, Andre M. N. and Brijnath, Bianca 2010, Integrating socio-cultural paradigms in nonprofit marketing - the case of blood donation among African communities in Australia, International review on public and nonprofit marketing, vol. 7, no. 2, pp. 101-112.

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Title Integrating socio-cultural paradigms in nonprofit marketing - the case of blood donation among African communities in Australia
Author(s) Polonsky, Michael Jay
Renzaho, Andre M. N.
Brijnath, Bianca
Journal name International review on public and nonprofit marketing
Volume number 7
Issue number 2
Start page 101
End page 112
Total pages 12
Publisher Springer
Place of publication Heidelberg, Germany
Publication date 2010-07-09
ISSN 1865-1984
1865-1992
Notes Published online 9th July, 2010.
Language eng
Field of Research 119999 Medical and Health Sciences not elsewhere classified
Socio Economic Objective 920503 Health Related to Specific Ethnic Groups
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2010, Springer-Verlag
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029858

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