The story of Lijjat : women's entrepreneurship and empowerment in India
Roy, Achinto and Lahiri-Roy, Reshmi 2010, The story of Lijjat : women's entrepreneurship and empowerment in India, The International journal of knowledge, culture & change management, vol. 9, no. 12, pp. 39-47.
This paper narrates the story of an Indian women's organisation called Lijjat which is not only a case in women's empowerment but one of a very successful business enterprise by any standards. Lijjat has grown over a period of half a century from its humble beginnings in 1959 to a growing organisation symbolising women's empowerment through an enterprise that has a turnover of l. Rs. 4.85 billion and an envious brand image for its consumer products. The Lijjat business model offers us insights and solutions in the third and fourth world context to fight poverty and restore dignity. More importantly, it offers us a business model to empower women and thus their families living at C.K. Prahlads "bottom of the pyramid" not only as consumers, but in this instance, in full measure as entrepreneurs and business managers.
Field of Research
150399 Business and Management not elsewhere classified
Socio Economic Objective
970116 Expanding Knowledge through Studies of Human Society
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