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The story of Lijjat : women's entrepreneurship and empowerment in India

Roy, Achinto and Lahiri-Roy, Reshmi 2010, The story of Lijjat : women's entrepreneurship and empowerment in India, The International journal of knowledge, culture & change management, vol. 9, no. 12, pp. 39-47.

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Title The story of Lijjat : women's entrepreneurship and empowerment in India
Author(s) Roy, Achinto
Lahiri-Roy, Reshmi
Journal name The International journal of knowledge, culture & change management
Volume number 9
Issue number 12
Start page 39
End page 47
Total pages 9
Publisher Common Ground Publishing
Place of publication Altona, Vic.
Publication date 2010
ISSN 1447-9524
1447-9575
Keyword(s) Lijjat
Women's enterprise
Women's empowerment
Summary This paper narrates the story of an Indian women's organisation called Lijjat which is not only a case in women's empowerment but one of a very successful business enterprise by any standards. Lijjat has grown over a period of half a century from its humble beginnings in 1959 to a growing organisation symbolising women's empowerment through an enterprise that has a turnover of l. Rs. 4.85 billion and an envious brand image for its consumer products. The Lijjat business model offers us insights and solutions in the third and fourth world context to fight poverty and restore dignity. More importantly, it offers us a business model to empower women and thus their families living at C.K. Prahlads "bottom of the pyramid" not only as consumers, but in this instance, in full measure as entrepreneurs and business managers.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010, Common Ground
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029878

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.